Tag Heuer

TAG Heuer is a renowned Swiss luxury brand established in 1860, recognized for its high-precision, avant-garde design, and performance-oriented watches, especially those inspired by motorsports.

Originally founded as Heuer by Edouard Heuer, it later merged with the TAG Group to become TAG Heuer. The company is known for iconic chronographs like the Carrera and Monaco, offers a range of sports watches, and also produces high-tech smartwatches in its Connected collection.